A UNIQUE CASE OF URBAN PLANNING AND ARCHITECTURE FOR TERRITORIAL PROTECTION
The Gallura – Costa Smeralda, one of the world’s most exclusive destinations, offers an experience that transcends splendor and natural beauty. It presents a fascinating and compelling story of territorial planning and urban development: behind every curve lies a world-renowned architectural landscape, embodying the perfect balance between environmental conservation and innovation.
This territory can be likened to a rare asset, a vast Natural Reserve in the heart of the Mediterranean, a fortunate synthesis of phenomena such as quality of life, longevity, well-being, 450 kilometers of protected coastline, and patronage that has set a standard, creating one of the most renowned brands globally.
THE 1967 MASTER PLAN
The urban history of Gallura over the past 60 years is complex, rooted in the desire to preserve the island’s natural beauty while simultaneously pursuing a sustainable tourism development with international appeal. The case of Gallura emerges as an emblematic example of how regional governments, entrepreneurs and builders have aligned to balance environmental protection with urban and tourist development, in an avant-garde and sustainable manner.
Since 1968, this territory has been protected by specific urban planning legislation (the “urban planning bridge law” of 1967), which has prevented the creation of new building lots on the coast. Therefore, only existing lots from 1960 onwards are available and buildable, remaining unchanged in the foreseeable future.
Properties in this area thus constitute a unique and rare heritage in the Mediterranean. Their value is immeasurable: integrated into the lush Mediterranean vegetation, they create a diverse and unparalleled architectural landscape.
THE CASE STUDY OF PORTOBELLO DI GALLURA IN 1962: AN AVANT – GARDE EXAMPLE OF TERRITORIAL PROTECTION
A virtuous example of this bold regulation is represented by the Private Residential Park of Portobello di Gallura, which, with jealous conservation and avant-garde spirit, anticipated the times and set the guidelines for the regional plan for coastal protection, of which we are still witnesses today, even before its official implementation in the late 1960s/early 1970s.
Portobello Park is the only sea-bordering Private Residential Park in Gallura and represents a true “urban miracle”, synonymous with perfect harmony between man and nature, innovation and tradition, between jealous conservation, self-regulation, and avant-garde vision. The project, conceived in the early 1960s by visionary entrepreneurs such as Engineer Carlo Emanuele Tiscornia and Doctor Franco Magliano, outlined a futuristic vision for the creation of a unique original, and unrepeatable residential project, a cultural and urban intervention reserved for lovers of beauty, nature, well-living and the poetry of these pristine places.
Gradually, true sculptural houses emerged: works of art naturalized in the environment, in rocks, in the Mediterranean scrub, in perfect harmony with the landscape. A true ecosystem of low, well-hidden, never invasive homes was created, modeled on the lines of typical Gallura dwellings and conceived under the banner of “well-being for all and by all”.
The vision continues to inspire new projects and real estate developments and can still be admired throughout Gallura: a tangible heritage of commitment to the protection, management and enhancement of an immense natural heritage unique in the Mediterranean.
IMMOBILSARDA – CHRISTIE’S: PROMOTING WELL-BEING PROTECTION
For over 50 years, Immobilsarda – Christie’s has been advocating for a new concept of landscape as an integral part of the cultural heritage and historical legacy of the community, values at the core of the Portobello Residential Park project.
We understand that all of this must go through a social and cultural process that attributes a new meaning to the word and concept of “territory”.
Therefore, our commitment lies in promoting integrated, sustainable and quality Real estate in perfect harmony with the environment and the surrounding landscape.
Join us on our journey dedicated to safeguarding and enhancing the landscape as a common good. This vision allows us to shape the future of high-quality tourism, offering experiences and moments that stimulate the senses and nourish the soul.