Daniela Bracco, CEO of Immobilsarda, attended the Leading Real Estate Companies of the World® and Luxury Portfolio International® International Symposium in Venice, Italy October 20-22. The event was held at the Molino Stucky Hilton and attracted accomplished real estate professionals from member firms in 18 countries.
The Conference gave an insight into globalization within real estate and how it impacts companies business. It was a good opportunity to discover the enormous potentials of being member of networks which guarantee a deep knowledge of the international market and its rules

“I really enjoyed attending the meeting and I believe it was an important time to promote the dialogue and mutual understanding among the affiliates and the exchange of practical insights ,” said Ms Bracco.

“As a truly international organization – now spanning more than 40 countries – we are committed to leadership in the global real estate arena, supporting our members with meaningful education and networking events and fostering lucrative cross-border referrals and business development opportunities,” said LeadingRE President/CEO Pam O’Connor.

The symposium featured an array of talented speakers, including keynote speaker Jim Marks of Virtual Results, Matthew Ferrara of Matthew Ferrara & Company and Federico Pratesi of Pratesi Linens, Inc.
Marks underlined the importance of an efficient use of technological tools like web design, social media, SEO “magic” and data management to drive traffic and create business. Matthew Ferrara’s speech was focused on the need of brokers and agents to forget about the past and learn what works in the present marketplace to meet the needs of today’s consumer for success, while Pratesi offered compelling marketing strategies as he shared how this luxury Italian brand embodies everything that is special about Italy. Other sessions focused on business opportunities in growth markets and with expatriate communities and affluent consumers.

Venice was the charming backdrop for the Symposium and allow to experience ample time for networking and enjoying the cultural treasures and the unique properties of this international destination.
At the end of these three days of meetings came up that to be on the market it is fundamental to evolve, innovate and think in terms of global market, focusing on global real estate issues inspiring member integration, strengthening cross-border referrals and expanding the network’s prominence worldwide
The 2013 Symposium is the latest event in serie26s of successful global symposiums held by the network in Lisbon, Madrid, Rome, Valencia and Dublin.

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