AN ELIXIR OF LONG LIFE: SARDINIAN WINE

Whether you open it for a special occasion or drink it as a daily elixir of long life: wine can never be missing from the island’s tables. But in addition to embodying an identity element of Sardinia’s food and wine heritage, today, more than ever, the world of wine represents an investment that is increasing its demand and is appreciated locally and internationally. The world of wine is configured as a new type of “haven asset” on par with gold. Italy, particularly Sardinia, are privileged context thanks to its innate viticultural vocation.

Indeed, our island boasts a remarkable viticultural biodiversity, covering the island’s geography with different varieties. Among the most cultivated and appreciated by the national and international market are Cannonau and Vermentino (the island’s only DOCG), followed by Nuragus and Carignano.

To confirm the importance of wine in the island’s economy is enough to look at the excellent results of  Vinitaly 2022, one of the global most famous international wine fairs.

The prestigious guide “5StarWines – the Book” a collection dedicated to all wines, awarded a score of 90/100 or higher to 76 Sardinian wines.

WHAT IS THE SECRET BEHIND THE SUCCESS OF SARDINIAN WINES?

The goodness of its terroir. Sardinia is an unspoiled island in the middle of the Mediterranean Sea, caressed by salty winds and warmed by the hot sun characteristic of this climate: a unique position that favors vine cultivation to the maximum.

The mistral winds influence the purity of the air, embracing the grapes and giving them the aromas of the Mediterranean scrub and the sea.

Gallura, in particular, thanks to the soil composition (composed mainly of clay, sandy, and calcareous-marly soils with a significant presence of granite), represents one of the most celebrated areas in terms of wine vocation.

The vineyard is an integral part of the landscape of Gallura and all of Sardinia. Typical Mediterranean scrub alternates with vines, characterizing both the coastal areas and the gentle hills of the hinterland, giving rise to products with the most varied organoleptic properties.

DRINKING GOLD: WHY WE SPEAK OF A “SAFE HAVEN ASSET”

Thanks to a market that ensures stable profits yearly, wine represents a guaranteed investment.

Wanting to analyze comprehensive data, we can estimate that in the last 20 years, the annual return of the wine sector has been 8 percent. An extremely positive figure is easily matched if one thinks of a commodity with limited production whose demand and consumption, on the other hand, see a progressive and constant increase.

The demand for quality wines, grown and produced in protected and natural habitats such as the Gallura – Costa Smeralda, is constantly growing. This increase in need can be traced to two main factors.

The first is greater attention to one’s well-being and sustainability, which necessarily passes through concentration on nutrition, health, and the quality of one’s food, thus leading to a rediscovery of local wines.

The second can be traced back to today’s economic scenario. Wine represents an increasingly in-vogue type of luxury investment, where the number of potential high-spending investors continues to increase steadily.

HOW TO INVEST SAFELY IN VINEYARDS?

To those who ask what the secret of success for entering the island wine world is, we answer that one of the most important characteristics to consider is the location, with its terroir, which must already be known on the market for its organoleptic properties.

While it is true that starting with an excellent terroir makes the road firmly downhill, one cannot overlook the second factor that makes wine from “good” to “excellent”: the choice of the right team of experts.

Choosing a good and professional winemaker and the right marketing strategy is essential to reach with the right products and proper branding communication, even in the most demanding niche markets.

Another growing and essential factor today is organic certification combined with sustainable production and processing methods. Last but not least, the presence of a label already known in the market.

AN INVESTMENT IN WELL-BEING

ImmobilSarda – Christie’s boasts a “Vineyards Selection” dedicated to the sale and tailor-made consultancy in this area: a one-to-one experience where the client is accompanied step by step by our experts in the field.

From Chianti in the heart of Tuscany to the immediate hinterland of the Costa Smeralda- Gallura: our portfolio of Vineyards touches some of the symbolic places of Italian wine excellence.

WHY INVEST IN A VINEYARD?

Today we are witnessing a rediscovery of the world of wine, an exponential growth due not only to the increase in the demands for products symbolic of “Made in Italy” but also to the renewed interest in a new way of understanding the wine business, increasingly linked to the world of luxury “experiences,” wellness and high standing hospitality.

Demand in 2022 was strong domestically and in the foreign market, especially from Chinese and Arab investors, who increasingly chose Costa Smeralda as a brand synonymous with excellence and prestige.

Talking about an iconic place known internationally, we are also talking about a region at the forefront of supporting fledgling wineries thanks to the many dedicated subsidies.

In fact, the Region of Sardinia grants subsidies for investments in winemaking facilities and infrastructure, as well as in facilities and marketing tools for the final product, aimed at improving the company’s overall performance and increasing its competitiveness in the national and international markets.

Observing the performance of wine businesses during the pandemic years gives an idea of the security of this type of investment.

The combination of a stable and steady return, the ability to preserve capital value, and a lifestyle in close contact with nature make the Vineyard one of the most attractive investments to consider as we approach 2023.