The classic concept of second home, often linked to a limited time of holiday and leisure, has changed profoundly in recent decades, turning to a much more fluid thought of second prime-home, now interpreted as a real investment, more than economic, for one’s own quality of life and well-being; but the sense of belonging to a place, or the management of the living space itself, has also changed recently, along with the possibility of living in a ‘different’ place for several months of the year or permanently.
This is where the phenomenon of Second Prime-Home originated, which was already present in the 1970s, but has become established in recent years in Europe, North America, and the Middle East, thanks to the boom of the Mediterranean and tropical paradises.
Second Prime-Home has then been confirmed as a real trend in the last two years, as a consequence of the lockdowns imposed by the pandemic, which have led to a profound change in the concept of living, to a new awareness and also to a different perception of the home itself, considered not only as a physical place, but as a place of serenity and wellbeing: contact with nature and the environment becomes preponderant in this sense. A greater respect for one’s own rhythms and the ideal conditions to return to placing one’s own wellbeing, both physical and mental, at the centre, are values that are today put in first place.
The trend is to spend more and more time in those that originally were holiday homes, also thanks to greater travel possibilities, new technologies and a more innovative and flexible approach to work. Hence the rediscovery and recent boom in demand for many Mediterranean coastal areas, among which the Italian coasts with Sardinia in first place obviously stand out.
The Gallura – Costa Smeralda is definitely a destination of choice. The unspoilt nature, the wide and bright spaces typical of the local architecture, and the landscape restrictions that have been in place for over 60 years guarantee sustainability, tranquillity and privacy, completely excluding the risks linked to the cementification of green areas and the consequent overcrowding.
Buyers’ pre-pandemic caution has been replaced by a willingness to engage in purchasing choices that improve their lifestyle and quality of life in general. Sardinia and Gallura – Costa Smeralda are undoubtedly confirmed as the right place for key lifestyle factors, from culture to leisure, from quality of life to the accessibility of these places in the heart of the Mediterranean.
The search for a secure long-term investment is a growing trend among international buyers who are looking for a beachfront property dedicated to the well-being of their family, children or grandchildren, or who are simply looking to secure a slice of the unique and authentic lifestyle for which Sardinia and the Costa Smeralda are known worldwide.
New canons of design are also emerging on an architectural level, applied both to the construction of new houses and to the renovation of existing villas and properties, according to a completely new philosophy, which combines respect for tradition and the application of state-of-the-art, organic, sustainable construction techniques designed for the holistic well-being of man.
Immobilsarda is actively committed to supporting this new trend focused on personal well-being, quality of life and the creation of a relationship between the home and its inhabitants that goes beyond its mere practical function, evolving into a true joy of living.
In Sardinia too, in fact, the second home has become the family’s main home, the historic dwelling where they move, or spend long periods, and which acts as a glue between generations, between parents and children, between grandparents and grandchildren, who find in psychological and physical well-being and quality of life an essential element for future generations.
In fact, Sardinia is proving to be increasingly sensitive to these values and to this ethical and sustainable approach in building and conceiving contemporary architecture, promoting new ecological developments, private villas or resorts, characterised by a low environmental impact, organically inserted in the natural environment, also referring to the archetypal idea of good living and designed to be places of well-being, high quality of life, serenity and privacy.